Emojis have become a part of our daily lives, thanks to the modern technology. In fact, the Oxford Dictionaries Word of the Year in 2015 was “face with tears of joy” emoji. It goes to show how influential these things are in nowadays society.

If you want to promote a business, or yourself, you should read this article and get a better insight into the whole emoji concept. It can help you to establish a good connection with your potential clients and users in general. Take a look at these tips; you’ll certainly find something useful for yourself.

The origin and expansion

Emojis started as a group of symbols that represent a certain feeling or emotion. They usually consisted of parentheses, colons, and more. However, with the development of modern technology they evolved into graphical representations.


That’s why you’re able to see the happy yellow faces with large eyes, or depressed blue faces looking down. It simply gives a better picture of your current mood compared to the simple characters like dots, colons, parentheses, and other.

Things to keep in mind

First of all, you should pay attention to the number of emojis you’re posting. In other words, don’t overfill the description with a ton of different ones. Instead, choose a few that accurately represent your opinion, statement, or critique.

Needless to say, these things are extremely popular nowadays, and that’s why you should take it seriously, especially if you’re trying to drive engagement.

Furthermore, if you’re communicating with major companies or someone who’s influential, refrain yourself from using emojis, because it is unprofessional and frowned upon. Instead, try to express your emotions through words.
So, the question remains – Should I use them?

The answer is simple – if you feel like it will help your expansion and increase your popularity, go for it. On the other hand, if it seems a bit unprofessional, try finding matching words which will help you to express your opinion or statement.

OK, how do I properly use them?

There isn’t a defined set of rules for this matter. You’ll have to rely on your instinct in most cases. However, there are some basic rules you should follow. Don’t overfill your message or picture description with emojis. It looks forced, infantile, and unprofessional.


An optimal ratio of smileys and words is a perfect recipe for success. In fact, many companies use this method to promote their products, but it doesn’t mean if something is currently an online trend or “cool” that it’s effective and useful.

That’s why you shouldn’t try to look up to others but rather create your way of implementing smileys. If you want to see how others do it, you can use our view private Instagram account tool. You shouldn’t copy the method of others, but you can get a better insight into the way the emojis should be used.

Other useful tips

The way people use emojis varies by their age, gender, social class, or location. Make sure that you know how your potential fans speak to each other before implementing your strategy. If you’re aiming for a younger community, using a bunch of different smileys will boost your popularity and drive engagement.

On the other hand, if you’re aiming for a mid-aged community, try to avoid using smileys because they tend to confuse a lot of people, especially if they’re in the senior category. It all comes down to testing your target group.

Make sure that every emoji stays relevant to your post. You don’t want to put a depressed smiley on an inspirational picture of a beautiful landscape, or anything else of that nature.

We all know that these things are worth a thousand words, that’s why they were created in the first place. However, if you use them in a wrong context, they will attract negative impressions instead of representing you in a positive manner.

Learn how to be creative with emojis. For example, if you want to post “This is awesome!”, try posting “This [emoji] is freaking [emoji] awesome!.” As you can see, the second comment looks a lot better and drives more attention.

Studies have shown that people who see a graphical representation of an emotion tend to get more involved in a post and stay on the page longer, and that’s what you want if you need to increase the number of your followers.

Don’t forget to tag your followers and companies next to emojis. For example, if you stumble upon a picture of a tasty barbecue, instead of leaving a “Yum!” comment, try leaving “Hey, @guyfieri, check this awesome barbecue out!”

You’ll not only attract and ping Mr. Fieri, but he might even leave a response. You can use this method with famous restaurants, celebrities, or any other influential Instagram profiles.

The conclusion

The use of smileys in modern communication is inevitable. They make expressing emotions easier than doing it with plain words. However, as we said, you should pay attention to whom they’re directed. In a lot of cases, using a bunch of different smileys in a formal correspondence isn’t your safest bet.


On the other hand, if you’re interacting with your fans or followers, experts encourage the use of emoticons because they leave a positive impression of a modern and cheerful person. Also, your creativity emerges on the surface quite nicely. It isn’t all about stuffing different smileys in a row; it’s about creating a story and leaving an impression.

So, the best way to implement smileys is to conduct research about your target group. If you’re dealing with a younger audience, we encourage the use of these symbols. Teenagers and kids love seeing a bunch of happy faces with different facial expressions; it’s entertaining and interesting in general.

If you’re doing business with a serious company, it might not be the best idea to use this way of communication for formal conversations. Implementing these things into your posts can be a great business move, but it can also be a burden.